Why LinkedIn? — Five Reasons to use LinkedIn as a Social Media Platform

LinkedIn is the “go to” social networking platform for business professionals. There are   over 100 million users on LinkedIn with research showing the average salary of LinkedIn members being roughly $100,000 per year.

You will find virtually all types of professionals on LinkedIn, including but not limited to, corporate CEOs, large and small business owners, sales executives, upper level managers, and a variety of other professionals. Consequently, LinkedIn is the place to be if you want to connect with these types of individuals.

Five major reasons to use LinkedIn to connect …..

1. LinkedIn provides a verifiable network of qualified candidates

People of the caliber that are found in LinkedIn do business with people they know or with people to whom they are referred. Many companies use LinkedIn to verify an individual’s qualifications and network, as well as recruit highly qualified candidates for their vacancies. LinkedIn users don’t care about the quantity of relationships you have — they care more about the quality of those relationships. Chances are they can find someone who knows you. That is how business gets done.

2. LinkedIn connects marketers with financially qualified people

One of the major issues we have as marketers is that many times we market to people with no money, and wonder why we’re not making any money! It is unlikely that you will have that problem on LinkedIn. As mentioned earlier, the average income on LinkedIn is $100,000. There are millionaires on LinkedIn. Why not spend your time building relationships with leads that are at a minimum financially qualified?

3. LinkedIn connects you with producers

LinkedIn members have a production mindset. Most of the individuals on LinkedIn are not just ordinary employees, they have experience producing results. Corporate CEOs need to produce profits, writers need to produce books, and sales executives need to produce sales. Aren’t these the types of people you want in your business? The only training you should have to do with this type of person is orienting them to your opportunity atmosphere.

4. LinkedIn showcases your qualifications

On your LinkedIn Profile, you can share about yourself. You share where you went to school, your job history, and your accomplishments. Using your profile, you can also share about your products and services. When someone searches for help in your field of expertise, more than likely they are going to be a paying customer. The recommendations for your various positions on LinkedIn also boost your credibility in the eyes of viewers. The unique part about LinkedIn is that you can also attach a full resume which gives the full scope of your background and qualifications.

5. LinkedIn establishes you as a “Leader”

When you create a LinkedIn Group, you are automatically seen as a leader. People who join your group are looking to connect with others like them and they are looking to be connected with you. Use a group platform to establish yourself as a leader, and feed your group with information relevant to the group. Share your URL with them. This will generate traffic to your blog, and your group members will learn more about you.

There are numerous other benefits for using LinkedIn as a social networking platform. Add any comments and suggestions you have about how LinkedIn has helped you in your marketing and/or hiring efforts. Additionally, share this post with your friends and connections on Facebook, Twitter, LinkedIn and other media.

To Your success,